Guided by the mission to inspire, activate and accelerate collective action to respect human rights and the environment within the context of European football, UEFA aims to empower everyone involved in the sport to play an active role in contributing to sustainable development.

This masterclass will provide practical insights into UEFA’s targeted measures and investments in policies and areas of action, coupled with examples of how it is building capacities and catalysing collaboration across national associations, leagues and clubs in support of sustainable development.

With UEFA EURO 2024 being held in Germany this summer, the masterclass will also zoom in on the concrete example of this large-scale tournament to showcase the strategic intent to position environmental, social and governance (ESG) themes as contributing factors to the tournament’s success.